More results, less effort

Our application provides the best of both worlds: it increases your interaction with your target market while reducing the workload of your team.

• You can plan a large part of your electronic communications by creating one or more marketing scenarios. These scenarios personalize your mailings by using the information in your database.
• From these scenarios, our delivery engine will execute the following tasks automatically:
  • Process a transaction or request for information from your Web site
  • Send a welcome email following a subscription to a mailing list
  • Perform an action on a specific date based on the contents of your database (e.g. sending a renewal notice)
  • Communicate with your contacts based on a predetermined order (e.g. sending a message x days after a certain action)
• The automation possibilities are endless:
  • Mailing of additional information to customers interested in a product
  • Follow-up messages the day after a shopping cart is abandoned
  • Electronic birthday cards, etc.
• Our technological tool ensures that interactive business processes (workflows) progress in an orderly, timely manner.
• All your colleagues can devise marketing scenarios using our application, even if they're unfamiliar with programming.

See the advantages of this solution

This solution is for you if you work for:

• an association
• a B2B company
• a B2C company
• a financial institution

Increase your productivity

• Simplify your marketing campaigns by automating manual processes. This will save you time dealing with operations so you can focus on strategy.
• Maximize the impact of your mailings by customizing both their content and timing. The contact list segmentation tool and marketing scenarios will ensure that your communication efforts hit their mark.

Act systematically and eliminate oversight

• Reduce the risk of oversight by establishing marketing scenarios that capitalize on every opportunity to communicate with your contacts
• Ensure the strict and timely monitoring of every stage of the purchasing cycle: requests for information, transactions, delivery of merchandise, after-sales service, technical support, etc.

Build customer loyalty

• Increase the loyalty of your customers by sending them messages tailored to their profile and frequency preferences.
• Become a valuable ally for your customers by sending them useful reminders: renewal or expiry dates, scheduled maintenance, seasonal or annual sales, etc.

See this solution features

Advanced features

Our solution offers a set of advanced features for all your marketing automation needs:

• Manages the distribution of your messages according to the cycle and business process defined in a marketing scenario
• Adjusts your mailing schedule according to several variables:
  • a relative or calculated date
  • a relative or defined group
  • a recurring event
• Generates dynamic content based on the recipient's profile
• Integrates seamlessly with external messaging applications (content management tools, Web pages, databases, Web and FTP services)
• Automates scenarios linked to different actions (links clicked, messages opened, forms completed, etc.)
• Provides an intelligent subscription and profile management system